13. Stefan Wolk, Director E-Commerce, Sales and Digital Innovation at Fielmann

Shownotes

Stefan Wolk, Director E-Commerce, Sales and Digital Innovation at Fielmann

How is Fielmann mastering the digital transformation in retail?

What about digital innovation and transformation at eyewear retailer Fielmann? Stefan Wolk, Director E-Commerce, Sales and Digital Innovation, talks about this with podcast host Harald R. Fortmann. Stefan brings 20 years of e-commerce experience and demonstrates practical innovation strategies. He emphasizes that digitalization requires not only technical but also cultural changes. The high level of acceptance of new services and processes among employees and the resulting customer experience are important.

An overview of the contents of this episode:

• Digital transformation in the retail sector
• Innovation strategies at Fielmann
• Importance of employee acceptance for digital processes
• Improving the customer experience through digital services
• Omnichannel strategy and linking online and offline sales
• Introduction of virtual fitting rooms and AI-supported advice
• Change in corporate and management culture
• Future developments in the eyewear industry, including smart glasses
• Adapting to changing customer needs and shopping habits

Further links:

• Stefan Wolk on Linkedin
• Fielmann Website
• Harald R. Fortmann on Linkedin
• Deininger Website

About Suits & Sneakers

Suits & Sneakers is a podcast for decision-makers. In the digital edition, managing partner Harald R. Fortmann speaks with leaders on topics such as digital transformation, artificial intelligence, e-commerce, new technologies and trends, and leadership in the digital age.

About Deininger

Deininger, headquartered in Frankfurt am Main, is one of the leading executive search consultancies in Germany and operates with a global network of partners. Since its foundation in 1981, Deininger has specialized in identifying and recruiting top executives for companies in a wide range of industries. With business and industry expertise, Deininger supports clients in filling key positions in a dynamic market environment and a changing business world. With many years of experience and a focus on quality and sustainability in cooperation, Deininger has established itself as a trusted partner for national and international companies, from start-ups to larger medium-sized companies and corporations. Deininger - Frankfurt, Berlin, Düsseldorf, Hamburg, China, Dubai, Great Britain, India, Poland and USA.

About this podcast production

• The intro voice-over of the podcast was recorded by Chérine De Bruin.
• The Deininger podcast “Suits & Sneakers” is a TON.EINS production.