Podcast

15. Dirk Freytag, President of the Bundesverband Digitale Wirtschaft (BVDW) e.V. - Digital Edition

“Suits & Sneakers” is Deininger’s podcast for decision makers. We talk to leaders about topics such as new working environments, digitization, leadership change and their experiences in building and managing companies. The podcast is only available in German language.
14.3.2025
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Shownotes

Dirk Freytag, President of the Bundesverband Digitale Wirtschaft (BVDW) e.V. - Digital Edition

How do we create a positive mindset for the use of data in Germany?

What course must the new government and the European Union set for the digital transformation of the economy and society? Why is it important to establish a new culture for dealing with data in Germany? And specifically: Why is the data protection officer not called the data usage officer? Dirk Freytag, President of the Bundesverband Digitale Wirtschaft (BVDW) e.V. and member of the advisory board of the German government's Digital Services Act (DSA), talk about this with podcast host Harald R. Fortmann. Both emphasize the importance of a mindset change in dealing with data and the involvement of society in the digital transformation, as a comparison with other countries shows that Germany is lagging behind when it comes to data-supported innovations.

An overview of the contents of this episode:

  • Digital economy needs a clear political framework
  • Data is crucial for innovation and value creation
  • New data culture needed to exploit opportunities
  • Data usage commissioner can promote the use of data
  • Involving society in the digital transformation
  • Digital transformation is crucial for the future of the economy
  • Positive mindset needed for changes in data use
  • Digital Ministry could drive digitalization forward
  • Necessary for the digital economy: skilled workers from abroad
  • Strengthening the digital economy is necessary to survive internationally

Further links:

About Suits & Sneakers

Suits & Sneakers is a podcast for decision-makers. In the digital edition, managing partner Harald R. Fortmann speaks with leaders on topics such as digital transformation, artificial intelligence, e-commerce, new technologies and trends, and leadership in the digital age.

About Deininger

Deininger, headquartered in Frankfurt am Main, is one of the leading executive search consultancies in Germany and operates with a global network of partners. Since its foundation in 1981, Deininger has specialized in identifying and recruiting top executives for companies in a wide range of industries. With business and industry expertise, Deininger supports clients in filling key positions in a dynamic market environment and a changing business world. With many years of experience and a focus on quality and sustainability in cooperation, Deininger has established itself as a trusted partner for national and international companies, from start-ups to larger medium-sized companies and corporations. Deininger - Frankfurt, Berlin, Düsseldorf, Hamburg, China, Dubai, Great Britain, India, Poland and USA.

About this podcast production

  • The intro voice-over of the podcast was recorded by Chérine De Bruin.
  • The Deininger podcast “Suits & Sneakers” is a TON.EINS production.
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