29. Larissa Pohl

Shownotes

29. Larissa Pohl, GWA President and Europe Lead for Coca-Cola at WPP Open X – Digital Edition

2026: The year of opportunity or courage? What does the future hold for the agency world?

Recession, budget cuts, technological upheaval, and at the same time enormous expectations for creativity and innovation – all amid a lack of appreciation. Larissa Pohl, GWA President and Europe Lead for Coca-Cola at WPP Open X, talks to podcast host Harald R. Fortmann about what 2026 will bring and what's important now. She explains the challenges and changes in the agency industry, particularly with regard to the impact of AI, consolidation, and cultural changes. Larissa Pohl also shares her insights on the need to train the next generation and the importance of appreciation and social responsibility in the industry. The outlook for 2026 is optimistic and highlights the need to actively address the challenges.

Overview of the content of this episode:

• The agency industry is facing major changes due to AI
• Consolidation is a key issue in the industry
• Cultural changes are influencing agency work
• Training young talent is crucial for the future
• Appreciation of the industry is necessary for its success
• The responsibility of agencies in society must be emphasized
• The discussion about equality has an impact on creativity
• Optimism is important for the future of the industry
• The agency industry must adapt to remain relevant
• Involvement in associations strengthens the industry

Further links:

• Larissa Pohl on Linkedin
• GWA Website
• WPP Website
• Harald R. Fortmann on Linkedin
• Harald R. Fortmann on Instagram
• Five14 Website
• Suits & Sneakers on Linkedin
• Suits & Sneakers on Instagram

About Suits & Sneakers

Suits & Sneakers is a podcast for decision-makers. In the Digital Edition, Harald R. Fortmann, Managing Director of the executive search consultancy Five14 and Vice President of the BDU, talks to leading professionals about topics such as digital transformation, artificial intelligence, e-commerce, new technologies and trends, and leadership in the digital age.

About Five14‍

Five14 is an executive search boutique that connects companies with individuals who shape change. From digital transformation to the age of AI, we identify executives who combine technological expertise, strategic vision, and cultural leadership.

Traditional “post and pray” recruiting no longer works here. Five14 stands for a new kind of search: targeted, discreet, networked, and always on equal footing. Our team—multiple award-winning consultants with decades of experience in marketing, sales, and corporate management in the digital industry—supports start-ups, medium-sized companies, and corporations in actively shaping the working world of tomorrow.

We make an impact, not just fill positions. As partners to our clients, we act openly, transparently, and in accordance with the principles of proper personnel consulting (BDU). Sustainability and social commitment are firmly anchored in our DNA: Since our founding, we have been climate-neutral and invest 14% of our profits in social projects.

Five14 – Executive Search for leaders who shape the future.

About this podcast production

• The intro voice-over for the podcast was recorded by CHÉRINE DE BRUIN‍
• The Deininger podcast “Suits & Sneakers” is a TON.EINS production.