AI in action - AI impulses for brand communication

Cinema, popcorn, artificial intelligence: On February 20, 2025, we invited marketing managers, AI experts and innovation enthusiasts to a special event in the Astor Film Lounge. Together with our friends from WongDoody, Infosys' human experience agency, we immersed ourselves in the future of brand communication. Under the title AI in Action, five keynote speeches highlighted how well-known companies are already using AI successfully today and what potential and challenges still lie ahead.

In the cozy atmosphere of the Astor Film Lounge, accompanied by popcorn and soft drinks, our guests experienced exciting insights into real AI projects of well-known brands such as dm, smart and Handelsblatt. A key insight from the evening: artificial intelligence is no longer a distant vision of the future - it is already being actively used. Companies are utilizing it for virtual productions, digital twins and automated content creation. The ability of AI to create completely new visual worlds - without any traditional photo shoots - was particularly impressive. At the same time, it became clear that AI does not replace creative work, but rather creates completely new creative possibilities. The influence of AI on social media content and the changing usage behavior of consumers was also an important topic of the evening.

In the last talk, our Deininger Managing Director Harald R. Fortmann and Bosse Küllenberg, CAITCO of pilot, discussed the importance of the sustainable integration of AI-supported processes in companies. AI can only develop its full potential if it is consciously and sensibly integrated into the corporate structure. Companies need to build up data expertise, rethink processes and get their employees on board in order to use the technology successfully.

However, the evening was not over after the keynotes. At the nearby Chilli Club, we were able to delve deeper into the ideas discussed and round off the evening with snacks, drinks and good conversation. For us as a personnel consultancy, it was another great opportunity to do what we do best: Connecting people with each other and with new ideas. AI in Action was an ideal event to gain valuable impulses and make new contacts.

And we are continuing! We are already planning the next events, which will offer decision-makers valuable insights into topics of the future and create space for networking at the same time. If you want to stay up to date, you are welcome to visit our event page regularly or follow us on LinkedIn.

Special thanks to our partners from WongDoody and all the speakers for an all-round successful evening full of inspiration, new perspectives and valuable discussions.

Photos of the evening by Tina Demetriades can be found in our picture galleries.