2. Sven Weisbrich, founder of Frankfurter Brauunion and PeopleGoingPlaces
Shownotes
Sven Weisbrich, founder of Frankfurter Brauunion and PeopleGoingPlaces
Get out of your comfort zone and start your own business without outside capital or a safety belt
Frankfurt local patriot Sven Weisbrich, founder of the Frankfurter Brauunion and PeopleGoingPlaces, talks about his journey from a well-paid management position into a new industry. He did it without external capital and with his two partners—both career changers.
In conversation with Harald R. Fortmann and Joy Edwin Thanarajah, he reflects on mistakes, offers advice for aspiring entrepreneurs, and shares his love for Frankfurt. Sven Weisbrich worked as a managing director in digital media agencies for over 25 years and launched his entrepreneurial career in 2020 – the day the first COVID-19 case was reported in Germany.
The following topics are discussed:
- Founding without external capital
- Launch during the COVID pandemic
- Experience in the agency scene
- Local patriotism in Frankfurt
- Error reflection and advice
- Business partnerships
Further links:
- Sven Weisbrich on Linkedin
- Frankfurter Brauunion Website
- Frankfurter Brauunion Instagram
- PeopleGoingPlaces Website
- Harald R. Fortmann on Linkedin
- Joy Edwin Thanarajah on Linkedin
- Deininger Website
About Suits & Sneakers
Suits & Sneakers is a podcast for decision-makers. Deininger CEO Joy Edwin Thanarajah and Managing Partner Harald R. Fortmann talk to leaders about topics such as new working environments, digitalization, the transformation of leadership and many years of experience in building and managing companies.
About Deininger
Deininger, headquartered in Frankfurt am Main, is one of the leading executive search consultancies in Germany and operates with a global network of partners. Since its foundation in 1981, Deininger has specialized in identifying and recruiting top executives for companies in a wide range of industries. With business and industry expertise, Deininger supports clients in filling key positions in a dynamic market environment and a changing business world. With many years of experience and a focus on quality and sustainability in cooperation, Deininger has established itself as a trusted partner for national and international companies, from start-ups to larger medium-sized companies and corporations. Deininger - Frankfurt, Berlin, Düsseldorf, Hamburg, China, Dubai, Great Britain, India, Poland and USA.
About this podcast production
- The intro voice-over of the podcast was recorded by Chérine De Bruin.
- The Deininger podcast “Suits & Sneakers” is a TON.EINS production.

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